We’re constantly inundated with marketing messages – on TV, the radio, and absolutely on the internet. So it’s rare for a trailer to seriously grab our attention, much less warrant several consecutive viewings. And when has that trailer ever been for a game we’ve barely heard of? But that’s just what Dead Island’s cinematic tour-de-force-in-reverse accomplished this past February. Twitter feeds clogged with links and praise, YouTube practically melted down, and Dead Island was suddenly the year’s most-anticipated game.
How did this happen? We’ve got the whole story, straight from the creators’ brains. But before we crack open the head of the creative mastermind behind this gem and feast on the goo inside, let’s review:
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